[NAKED Podcast] What It Means to Be an Influencer & Influencers Who Are Making History

Once upon a time, being an influencer just meant having a big following and posting cool content. But in today’s world, it’s way more than that—it’s a business, a career, and for some, a full-blown empire. In this episode of NAKED Questions, we break down what it really means to be an influencer in 2025. From beauty moguls like Kim Kardashian to climate activists like Greta Thunberg and philanthropy-driven creators like MrBeast, influence comes in many forms. But with more people than ever trying to make it in this space, is the golden age of influencers fading?

Ana and Fer dive into how the industry has changed. Algorithms shift, brand deals are competitive, and followers alone don’t pay the bills. It’s no longer enough to just post pretty pictures or go viral—you need a strategy, business sense, and a niche that truly resonates. The market is saturated, and let’s be real: not everyone is cut out for it.

But that doesn’t mean influence is dead. If anything, it’s evolving. People want authenticity, not just curated perfection. The influencers who are winning today are the ones who bring real value, whether it’s through entertainment, education, or activism. So, what does it take to stand out in a sea of content creators? And is this career path really as glamorous as it looks?

We’re pulling back the curtain on the influencer world—no filters, no fluff, just real talk. Tune in to hear the full conversation, because in a world where everyone wants to go viral, the real question is: Does influence still matter?

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